August 30, 2008

Chrysler Considers Sale of Viper: Is this a good thing?  


According to a New York Times blog, Chrysler is considering selling off its Dodge Viper sports car business as a way to raise cash.

CEO Robert Nardelli states, “We have been approached by third parties who are interested in exploring future possibilities for Viper….As the company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties.”

So, is this a good thing? It depends. Do you love the Viper, and want to see its legacy continue on? Then this is a good thing, because according to a February 2008 blog post at, Chrysler has already decided to end Viper production in 2011. The sale of the Dodge Viper business by Chrysler might be the only way to keep the car alive.

I have mixed feelings on this one. On the one hand, the Viper has never really had much relevance to me because I can’t afford one, and even if I could, the Viper would be far enough down on my wish list that I might never get around to buying one. If I checked my list of “must have” cars, I don’t think a Viper would even make the top 50.

On the other hand, I want to see the Viper survive because it is a bad ass V-10 powered hot rod that deserves to continue on, even if I may never own one. If you love cars, if you are a true gearhead, then you have to appreciate this car for what it is.

So, I think Chrysler selling of the Dodge Viper is a good thing because it is probably the only chance for the Dodge Viper to survive.

What next?

You can also bookmark this post using your favorite bookmarking service:

Related Posts by Categories